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Lactose-free products offer affected people
a wider choice of foods
Lactose-free foods have been around for a long time. They were originally developed for people with lactose (ie, milk sugar) intolerance, who suffered from flatulence, a bloated feeling, stomach cramps or diarrhoea after consuming milk and some dairy products. Special products without lactose – especially lactose-free milk – make a lot of sense, because of the wider choice of foods people with this problem can eat.
The boom in demand for lactose-free foods is a recent phenomenon. In many supermarkets, you’ll find a separate chiller section just for these products. In 2012 alone sales jumped by 20 per cent.
Special products are often unnecessary
and usually expensive
Why the surge in demand? Have so many people suddenly become lactose intolerant? Hardly. The German Society for Consumer Research (GfK) did some checking and found that around 80% of the people who buy lactose-free foods are in fact not lactose intolerant. So why are they prepared to pay more for these products? It seems to be a lifestyle trend. They want to eat a healthy diet and “Lactose free” just sounds healthy, so into the trolley go the foods. Most of them are unaware that these expensive products are actually unnecessary for them.
To sum up: Special lactose-free products (and not all by any means) make a lot of sense for people with a lactose intolerance. And, of course, they’re very beneficial for anyone who is earning a lot of money with them.
Source: Hedda Thielking, www.aid.de
