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Are unsold chocolate Santas made into
Easter bunnies?

What actually happens to chocolate Santas after Christmas? Shop customers may be jumping to conclusions, as it doesn’t take long for supermarket shelves to fill up with chocolate Easter bunnies once Christmas is over. This is mainly because the producers of these seasonal items are often the same. Are chocolate Santas melted down and made into Easter bunnies? Or vice versa with a little more time in between? No. The rumour of melting down and repackaging of leftover chocolate Santas belongs to the world of legends and fairy-tales, according to the German confectionary industry federation.

Legal requirements stop repeat use

There are two basic reasons why this is the case. On the one hand, there are clear legal requirements; it is simply forbidden to return already delivered chocolate to re-sell. It is impossible to identify the origin of the raw ingredients so as to be able to state exactly what is in the chocolate and to calculate the expiry date. 

Recycling is simply too expensive

For the manufacturers there is another reason, melting down is simply too expensive and completely unprofitable. Even though the chocolate can be saved as a gross mass, what happens after that is more complicated. Aside from the logistical cost of returning the santas, they would need to be removed from the packaging and then other additional decorations, like nougat, would have to be taken off before the chocolate can be melted down. Apart from the high costs, this would also be very labour intensive.

Left-behind Santas are often donated

After the Christmas festivities are over, is common to see rather sad-looking Santas in supermarkets on offer at reduced prices. If the chocolate figures are still unsold after that, then they are often donated for free to non-profit organizations. So we can say that all chocolate Santas end up fulfilling the purpose for which they were created; a tasty treat.


Source: Harald Seitz, www.aid.de