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With its new #BringYourOwn campaign, Klean Kanteen has set out to draw attention to cultural rituals, easy-living habits and political developments that promote a wasteful lifestyle. The aim is to integrate the idea of sustainability in people’s everyday lives. For example, in some cities you’ll find a Coffee Shop every 50 m or so offering coffee to go in throw-away mugs. And you’ll find it’s easier to buy a new plastic bottle of water than to fill one you’ve brought along. But it really takes only very little forethought and effort to make a small change in your daily routine – like taking your own mug or bottle along. The more people who do this, the bigger the amount of waste that can be avoided.

Changing your habits isn’t easy – but this is exactly where Klean Kanteen aims to help with its #BringYourOwn campaign. The campaign aims at reinforcing the environmental awareness of consumers throughout Europe and point the way to healthy, environmentally sound alternatives. Take coffee consumption in Germany as an example: Consumer organizations calculate that the average German drinks around 165 litres of coffee a year and that of this around 20 litres is drunk out of coffee-to-go mugs. Assuming that most of these mugs hold around 0.25 litres, this adds up to 80 coffee-to-go mugs per person per year to produce the alarming total of 6.4 thousand million cardboard mugs a year, most of them with a plastic lid. 

The negative impact is two-fold. Your body absorbs a high concentration of BPA from the plastic lids. BPA is a plasticizer that resembles the hormone estrogen and behaves like this hormone in your body. Even very small amounts can influence developments in your brain or in your genetic make-up. At the same time, the cardboard or plastic mugs add to the huge amounts of waste that are disposed of daily in our environment. At best they are dropped in rubbish bins and go to landfill; at worst they are tossed out of a car window and add to the litter that defiles our countryside. And there’s no end in sight: on the contrary, the plastics industry is booming – in Europe production of plastics exploded from 350,000 in 1950 to 57 million tonnes in 2010 (data from consumer organizations).

In other words, it’s high time we put sustainability and environmentally friendly alternatives at the centre of every conversation. And Klean Kanteen wants to support this trend with #BringYourOwn.

What happens when you ask to have your own mug filled in your local Fast Food outlet? What sort of reaction might you expect when a family is confronted with the waste it produces each month? How do customers react when their coffee shop stops handing out coffee-to-go mugs?

Check out the video clips at #BringYourOwn  to see some of the reactions – they’re well worth a click:

Here are some examples of what Klean Kanteen can offer for Bring Your Own. There’s the Vacuum Insulated container that can be used any number of times; thanks to the wide neck it’s very easy to clean. It’s a lightweight container that fits into most cupholders. The Coffee Cap is a neat lid that changes a Wide Insulated container into a to-go mug. An extra bonus is the fact that coffee stays hot for up to six hours in a Wide Insulated container – far longer than in a cardboard mug.

Coming soon

The popular stainless steel Pint mug (473 ml) has been available since March 2015 in a new smaller size – the handy Steel Cup (295 ml). Over their long lifetimes, these rugged stainless steel mugs can replace a mountain of plastic and cardboard mugs.

More information about the campaign at www.kleankanteen.com.

Source: PROJECTS Martina Kink