Cesar Flagship Store
Via Larga, 23




of Cloe (kitchen)


C_Day K14,
the first Cesar system
for the day area


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Cesar’s flagship store in Via Larga 23 will be one of the hot spots of the 2013 Fuorisalone exhibition. It will also be part of the Food&Design circuit: i.e. a cooking and design itinerary promoted by RCS in collaboration with Identità Golose (the first international congress of cooking and pastry-making by famous cooks) and EXPO 2015.

Food&Design is the first stage of a larger project, that Cesar wanted to partner, and that will end up at the universal exhibition in 2015. During the Salone del Mobile exhibition, the initiative will give life to a “widespread restaurant” hosted by the best kitchen showrooms in town. On the evenings of the 10th, 11th and 12th April, at Cesar’s flagship store, visitors will be entertained by a famous chef’s show cooking and, while tasting his gastronomic creations, will get a close-up view of the latest novelties from Cesar’s range of kitchens.

An absolute preview will be the presentation of Cloe, a kitchen with a bold personality expressed by impressive volumes, minimalist lines and by the original 30-degree edges of its doors. A very practical solution that creates a slanting grip recess used to open all the units without a handle, guaranteeing a minimalist and elegant appeal. Precious finishes including the new knotted oak, that sets off the natural features of this wood, and eco cement have been selected for Cloe: materials with a strongly textured appeal that you will be able to appreciate live during the Fuorisalone.

Moreover, C_Day K14, the first Cesar system for the day area will also be presented. Thanks to its accurate graphical lines, its great versatility and its timeless beauty, this new line fits into various environments in a natural and creative way.

In 2013 Cesar confirms its attention to the kitchen and living room areas: spaces that have always been dedicated to conviviality and to socialising and that, during the Fuorisalone, will be extolled by the exceptional food offered by Food&Design.