Molteni&C stand at the Fiera di Rho-Milano


at the “Uffici da abitare” installation by Jean Nouvel in the Salone Ufficio


in the Flagship Store in Via Larga in Milan


in the nearby Temporary Space in Piazza Santo Stefano 6

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Salone e Fuorisalone 2013


On the occasion of the Salone del Mobile, Dada presents its new products for 2013 in four locations around the city: on the Molteni&C stand at the Fiera di Rho-Milano, at the “Uffici da abitare” (“Offices for living in”) installation by Jean Nouvel in the Salone Ufficio, in the Flagship Store in Via Larga in Milan, and in the nearby Temporary Space in Piazza Santo Stefano 6.
New products and updates for classic models: Tivalì and Banco system have been updated, new technical column and snack counter for the Trim kitchen, along with many other accessories and finishes. And finally, the new Armani/Dada kitchen concept.

With Molteni&C at the Salone del Mobile 2013, Banco is given a new image with its monochromatic total white. The matt white bridge structure supports the hanging cabinets below the Banco and rests on the base units. The worktop is set in the aluminium structure hiding its solid section. Banco remains an avantgarde icon of kitchen design. Tivalì 2013 introduces new bases with finger recess opening and a glass splash back with integrated LED lighting. For the first time at the fair the Dada kitchen interacts with the Molteni&C collections as part of an integrated project of total living.

“Uffici da abitare” (“Offices for living in”) is the theme of the project created by Jean Nouvel. “We live in the places where we work just as much as in our apartments… With this project I intend to propose some work situations with the strong yet pleasant characteristics of places where people live”. Dada also lives in the office environment designed by Jean Nouvel.

One year after the opening in Via Larga, Dada Flagship Store takes on a new look with Tivalì, Vela, Banco, Hi-Line-6, Trim and Bridge by Armani/Dada projects. The kitchens become architecture, interacting with Molteni&C and Citterio tables, seating and systems. The dominant features are the contrasts between raw materials, such as concrete, and high-tech materials, such as Corian and steel, chromatic contrasts between shades of white and dark oak wood essences. Transparent walls interact with green garden walls: nature is in the kitchen not as decoration but as structure. In the Armani/Dada area architecture becomes a product, with wide surfaces in dark oak framing new materials and details.

On the evenings of Wednesday 10th, Thursday 11th and Friday 12th April, Dada will take part in Food&Design, a gastronomic concept organised by RCS with the support of Identità Golose. The theme of the event will be “small dishes of great cuisine”, namely gastronomic creations prepared by young yet already accomplished chefs, with the focus on quality and innovation.

The Dada Temporary Space in Piazza Santo Stefano is a transparent piece of architecture featuring Banco in its total white and black look, Slide - the latest Armani/Dada kitchen – and INDada project with new finishes and accessories.