Event

“HISTORY RELOADED”

Porro Duriniquindici,
via Durini 15, Milan
9-14 April, 10 am to 9 pm


Press Preview:
8 April, 10 am to 8 pm

Istallation by: P.Lissoni


Projects by: W. Aisslinger, P.Cazzaniga, Decoma Design, Front, F.Laviani, P.Lissoni, J.M.Massaud, B.Munari, C.Pillet, N.Rennie, W.Tolk

 

For further information:
R+W Press Office,
+39 02 33104675,
barbara.barbato@r-w.it

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Rediscovered traditions and technologies that span the past, present and future; shapes and materials that re-emerge from the past, offering new functionality.

At the upcoming Milan Furniture Fair, echoes of yesteryear and allusions to nature merge in the home concept that Porro will present in its stand, an open-plan ‘villa’ with flowing spaces designed by Piero Lissoni where the attention to detail and elegant balance between colours and forms reveal the decisive yet understated design philosophy of the company and its lead designer.


The concept of a home furnished down to the smallest detail emerges in a comprehensive vision that goes beyond individual products. In addition to two dining rooms, a bedroom, a living area and a home office, the stand features a dressing room: it is the new heart of the home, no longer a mere utilitarian area but rather a holistic space for taking care of oneself.

The unifying theme of the stand’s design is the play of solids and voids, and the use of natural colours and materials, including dove grey walls, light-grey floors softened by carpets, eucalyptus (an expressive and inviting wood that Porro recently discovered and added to its catalogue, which offers a sense of intimacy and familiarity) and strokes of yellow, orange and green, which connect the predominantly black and white elements. These features combine to create complete settings that provide a harmonious backdrop for Porro’s iconic pieces and the new products in its collection.

Piero Lissoni, the brand’s art director, worked simultaneously on different scales. While designing new compositions for Storage modular system of wardrobes, the range of which is completed by wide wooden sliding doors enclosing the walk-in closet and creating a new room, he also designed and updated Porro pieces of furniture instilling his purist spirit into small, medium, large and extra-large objects.

The three Swedish designers known as Front, who have worked with the company since 2009, specialize in producing attractive designs that complement Porro’s minimalistic shapes and in reinterpreting and updating high-quality workmanship.

The first of the their new items for 2013 to make its debut is the Mikado cupboard: an intriguing product offering a captivating lightness and an exotic look. Designed as a storage unit for living areas, Mikado features a slender wood structure and doors made up of a double row of slanted and staggered wooden slats, which allow a glimpse of the contents of the unit in an appealing play of visibility and concealment. The sideboard brings to mind the Orient, unique hand-made furniture made of delicate wood sticks or bamboo, and wonderful cages created to hold fantastical creatures. The irregularities of nature are tamed by Front and transformed by Porro into a mass-produced piece designed for the contemporary world. Offering a touch of playfulness, its unexpected presence is rooted in our deepest imaginations.

From the well-defined shapes of the furniture systems and the quality of the materials of the products in the collection to the optical illusions and touch of humour apparent in the pieces designed by Front, Porro furniture can be combined, reinterpreted and paired in an infinite number of ways, creating a unique and harmonious whole that matches the vision that each individual has of his or her home.