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Flowerssori wins ADI Design Index Prize 2013

Scarcely a year after its market launch, the entire Flowerssori line of environmentally sustainable children’s furniture products, inspired by Maria Montessori, achieved one of the highest goals an interior designer or company can dream of in an Italian context. It was listed in the ADI Design Index.

The ADI Design Index is published annually by the ADI Associazione per il Disegno Industriale (Industrial Design Association). It lists the best Italian design currently on the market as chosen by a permanent committee of the Association. Made up of experts in relevant fields, designers, critics, historians, specialist journalists, ADI members and also external specialists, the committee works continuously collecting information, evaluating products and choosing the best, which then appear each year in the ADI Design Index.

 

The Index presents a long list for the most coveted Italian design award: the Compasso d’Oro (Golden Compass).

The Compasso d’Oro ADI prize was launched in 1954 and it is now the oldest and above all the most prestigious design prize worldwide. The prize was the brainchild of the Italian architect Gio Ponti. For years it was organised by La Rinascente, a department store chain, with the aim of emphasizing the value and quality of products designed in Italy. At the time the prize was inaugurated, modern Italian design was in its infancy.

 

Later, responsibility for the prize passed to ADI, which has been organising the award – and guaranteeing fairness and transparency – since 1964. The prize has been in existence for over 50 and in that time almost 300 projects have won the main prize. These projects, together with close to 2000 projects which won an honourable mention, are all displayed and preserved in the historic collection of the Compasso d’Oro ADI Prize. This collection has been administered since 2001 by the specially founded ADI Foundation.

 

In an initiative unique in the annals of international designs, on April 22, 2004, the Italian Ministry of Culture, the regional office for Lombardy, issued a decree declaring the historic collection of the Compasso d’Oro ADI Prize to be an establishment “of special artistic and historic interest” and part of the national cultural heritage.

Flowerssori was selected in the category “Design for Living” and together with only a very few companies, it was also selected in the prestigious “Design for All” section, where the emphasis is on protecting the environment, public and social value, user-friendliness, and the concept of what can be defined as a design for all.

 

This is the description of the project as it appears in the publication:

The project is the result of an extended study of children’s furniture by architects and interior designers. The aim was to develop furniture for children that would not simply be a scaled down version of furniture designed for adults. On the contrary, these are objects that are aligned to the ergonomics and sensorial perceptions of children. This aim goes hand in hand with deep interest in and awareness of nature and Montessori methods. Each piece of furniture is made of a single sheet of rotary cut, laminated and bent ash, pale coloured above and with olive nuances underneath. This difference is intended to help a child to grasp the concepts “inside” and “outside”. It’s not created in some artificial process, but it depends entirely on the way the wood is cut.

 

Finally, the Flowerssori® stacking system is a genuine innovation and has been patented. It’s a most efficient way of solving the problem of stacking chairs and turns the stack into a piece of furniture itself that children can play with and on.

 

The whole line meets the criteria of Design for All.

More information on the ADI website.

Flowerssori products and information at www.flowerssori.com.

Source: Flowerssori