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Eat up – whether it tastes good or not!

Not everything that lands on your plate tastes good to you, but often you’ll eat it just the same. This was the result of a survey conducted by the Dr. Rainer Wild Foundation in Heidelberg, Germany. Researchers conducted 1,000 telephone interviews and found that 81% of the interviewees would eat foods and dishes that they didn’t really like. A substantial 40% said they would not stop eating even if the food didn’t taste good, on the contrary they would eat everything on their plate, or at least a good part of it. When asked what their three most important criteria were for their choice of food, only around 6% of the participants included taste, more important were freshness, health considerations and the price.

Health and time savings more important
than taste

For very many people, it seems that the taste of food is not the most important criterion for their choice of food. In daily life, other factors play a greater role in how we value food. We often eat what’s put in front of us, even if the taste is not to our liking, either so as not to upset a partner or a friend, or so as not to waste money. Instead of our favourite food, we choose something we’re less partial to because we believe it’s the healthier choice. We often eat ready meals, because we don’t have the time for home cooking, although we might admit processed food doesn’t taste so good to us.

Healthier eating and less food waste?

Karolin Höhl and Dr. Lisa Hahn from the Dr. Rainer Wild Foundation sum it up like this: “The study demonstrates once again how complex are our eating behaviour and the factors that influence our choice of foods [...] It would be interesting to find out whether our willingness to put our personal taste preferences second and to make compromises might lead long-term to a healthier diet and to a reduction in the amount of food waste.”


Source: Annalena Schraut, www.aid.de